300 pages of step-by-step marketing tactics (valid for any country)9 tried & tested templates30 successful case studiesPlus a guide for non British entrepreneursTEMPLATES1. Media Database2. Blogger Sheet3. First Contact4. First Email: Acquaintances and Coworkers5. First Email: Friends and Family6. First Email: Bloggers7. First Email: Backers8. Autoresponder9. Virtual Assistant EmailCASE STUDIES(In alphabetical order)1. Amanda Palmer: The new RECORD, ART BOOK, and TOUR2. Bring Reading Rainbow Back for Every Child, Everywhere! (By LeVar Burton)3. Double Fine Adventure (by Double Fine and 2 Player Productions)4. Ego Smart Mouse5. Elevation Dock6. Good & Proper Tea: London-based loose-leaf brew bar7. Loka: the world of fantasy chess8. Matter (acquired by Medium)9. Metal Gear Solid10. Minaal Carry-on: travel faster, happier & more productive11. Oculus Rift12. OwnPhones: Wireless, Custom-Fit, 3D Printed Earbuds13. Pebble: E-Paper Watch for iPhone and Android 14. Petcube - Stay closer to your pet15. Prodigy the Game16. RAIN: a fan film about Storm17. Reaper Miniatures Bones II18. Rebuild: Gangs of Deadsville 19. SCiO: Your Sixth Sense. A Pocket Molecular Sensor For All20. SHADOW | Community of Dreamers (By Hunter Lee Soik)21. Soma - Beautifully innovative all-natural water filters22. Star Citizen (by Chris Roberts)23. Start Trek: Axanar 24. Stem Cell Trial for Multiple Sclerosis (by Tisch MS Center)25. The Coolest Cooler26. The Great Kingdom, the Creation of Dungeons & Dragons27. The Seed by Misery Dev28. The Veronica Mars Movie Project29. Ubuntu Edge30. Urban HeroesMARKETING AND MORE• 4+1 Questions to Ask Before Joining Kickstarter• 10 Things to Do Before Kickstarter• 13 Hacks for Making a Successful Video• Creating Your Media List• You Have a List of Bloggers, Now What?• Move Your Media List to the Next Level• How to Set Up Pledges That Sell• 8 Things to Do at the Beginning of Your Campaign• 12+1 Marketing Hacks for Your Campaign• 6 Things to Do After the Campaign Ends• Kickstarter UK for Non British