Simplified Digital Marketing: E-Business Integration
Simplified Digital Marketing: E-Business Integration

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Simplified Digital Marketing: E-business Integration is the leg in the series that drops the ligament of connection from the larger e-business realm to the digital marketing set of the world of CRM. With thirteen chapters available to describe the various integration aspects with the resources and relationships that digital enterprises employ as well as delving into the world of cloud technologies, which is important for multinationals and conglomerates and enterprises that want to hit the ground running with digital marketing, this promises to be a watershed on the idea of digital marketing being facilitated by the relationships and resources that digital tools bring to place the modern enterprise on a promising platform for effective and efficient workplace collaboration. In a fast changing world e-business is the way forward for businesses for the following reasons: increased access of SMEs to markets; to enable enterprises get more confident and increase their capacity to create jobs; help businesses overcome trade barriers; and possibility of increased business revenue when business operations are sustained with digital tools.E-business has come a long way so far. With the help of Internet network, IBM’s marketing and Internet team coined the term “e-business” in 1996, improvements in telecom brought quick wins through e-commerce but that was not the reality, e-commerce only aided commerce being just the exchange of goods and services leaving behind actual business operations that conceive and produce these goods and services, several ground-breaking apps along the pathway and e-business still remained unattended for the small business that form the powerhouse of global economy and for those enterprises that made forays into e-business the cost is better imagined because it was a matter of half-bread or to provide much more than budgeted in addition.The insight offered here does not make too many assumptions but suffice it to say that the options offered in the pages of this book are sufficient to land a generic tool for all enterprises without the need for over bloated customisations and scenario building, taking into cognisance the fact that small businesses do not have the luxury of budgetary expense for top shelf e-business experts and associated white collar.Being written from a practitioners perspective with over twenty years experience in programming and solution architecture, there is great possibility that the contents of this book may end up as a tool near you the reader one day as the content described in the pages of this book are the distilled substance of the structure of systems analysis for the development of virtual e-business software. With the new economic and business models that are digitally driven, offered for the creation of sustainable value for inclusive economy there is no doubt that the shape of the future offered by e-business through implementation of ERP is realisable in every continent of the world. Particularly, as the world approaches a borderless economy through globalisation, there are bound to be cross-border deployment of e-business solutions that are interoperable to the extent of integrating several industries all at once for the realisation of high value added and labour intensive activities as the world is on a mission to achieve full and productive employment and decent work for all. This volume helps you understand and visualise the benefits of virtual demand chains, accounts, work centers, recruitment channels, supply chains, and material storage systems that e-business tools offer the enterprise as the global landscape evolves into a digital economy. With every enterprise and talent that takes the strategic response to promote inclusive growth of digital economy the competitive advantage bestowed can be taken to the bank.

  • Released: November 16, 2020
  • Author: Theophilus Edet
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 529 pages
  • File Size: 3670 KB

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